LOUD should be your go to song this year! The song is the epitome of what summer in Montreal feels like. With this anthem/dancehall style hit JT Soul strays way off from his usual R&B and hip-hop sounds, flowing over some Soca drums, a funky guitar rhythm and a few creamy R&B synths.
After hitting #10 on iTunes’ R&B charts with his first EP at 17, the young artist feels like he’s finally taking control of his potential. This is a wave to a tsunami of content coming from the young Montrealer, including a string of singles and videos.
JT had the following to say to Mr. Wavvy when asked about the track; “Loud is basically my take on what summer should feel like. Being free and most important being experimental! A song like this is rejuvenating in some sense, it’s my abc’s of how making a hit can have content and still be fun with it.”